Strategy
Holds 843,775 bitcoin, about 4% of all that will ever exist, bought largely with borrowed money — and is aiming for 5 to 7%.
- Founded
- 1989
- Registered
- United States
- Site
- www.strategy.com
The short answer
As of July 2026 it held 843,775 bitcoin worth roughly $38bn — about 4% of every bitcoin that will ever exist — and it has said it wants 5 to 7%. The mechanism is what needs understanding before the position does: convertible debt and at-the-market equity issuance, meaning the bitcoin was bought with money raised against a share price that rises because it holds bitcoin. That is reflexive in both directions, and the direction people model is the upward one.
Key facts
| Bitcoin held | 843,775 BTC, worth roughly $38bn as of July 2026 — about 4% of all bitcoin that will ever existas of 30 Jul 2026 · source |
|---|---|
| Stated target | 5 to 7% of total bitcoin supplyas of 30 Jul 2026 |
| How it is funded | Convertible debt offerings and at-the-market equity issuanceas of 30 Jul 2026 |
| Listed instruments | MSTR common stock plus preferred series trading as STRF, STRC, STRK and STRDas of 30 Jul 2026 |
| What it is not | Not a fund, not a trust, and not redeemable. Buying MSTR buys equity in an operating company that holds bitcoin.as of 27 Sept 2026 |
What you own when you own MSTR
Not bitcoin. You own equity in a listed company whose balance sheet holds 843,775 bitcoin, and those are different instruments with different risks. There is no redemption mechanism: you cannot exchange shares for coins, and nothing forces the share price to track the holdings.
In practice it usually trades above the value of the bitcoin it holds, sometimes far above. That premium is the thing to understand, because it is what the whole structure runs on. Strategy issues shares at the elevated price and buys more bitcoin with the proceeds, which adds bitcoin per share and justifies the premium that made the issuance worth doing. It works while the premium persists.
It also runs in reverse. If the shares trade below the value of the holdings, issuing equity destroys bitcoin per share instead of creating it, and the mechanism that drove accumulation stops. The reflexivity is symmetrical; only the upward half tends to get modelled.
A spot bitcoin ETF gives exposure without any of this — no premium, no debt, no corporate structure, and a redemption mechanism that holds the price to the asset. The case for MSTR over an ETF is a bet on that premium and on the management that sustains it, which is a different bet from a bet on bitcoin.
The debt is the part that matters
The bitcoin was largely bought with borrowed money — convertible notes, plus continuous at-the-market equity issuance. Leverage explains both the scale of the position and the risk attached to it.
Convertible debt is the gentler form. It converts to equity if the share price is high enough, which in a rising market dilutes rather than demands repayment. In a falling market it becomes debt with a maturity date, against an asset that has fallen too, and the company faces that repayment without the option of issuing equity cheaply to meet it.
The preferred series — STRF, STRC, STRK, STRD — add obligations senior to common stock, meaning holders of MSTR sit behind them if anything has to be paid.
Nothing here says the structure fails. It has been maintained through drawdowns that would have broken a less deliberate execution. What it says is that the position is leveraged, the leverage is why the returns have outpaced bitcoin, and the same arithmetic works in the other direction with nothing to arrest it.
Incident record
No recorded incidents since 1989, verified 27 Sept 2026.
Compared with
Our coverage of Strategy
- How to spot a fake proof of reserves27 Sept 2026
- Bitget loses $351.6m — and the fund it says covers it is one we could not verify25 Sept 2026
- Is Kraken safe? The evidence, and what it lacks25 Sept 2026
- What happens to your coins if an exchange goes bankrupt23 Sept 2026
- Is Coinbase safe? What its own filings say19 Sept 2026
- How to move crypto off an exchange, step by step17 Sept 2026
- Token approvals: the permission that drains wallets15 Sept 2026
- What "not your keys, not your coins" leaves out9 Sept 2026
- The seed phrase mistakes that cost people everything7 Sept 2026
- Hardware wallet or software wallet: how to decide5 Sept 2026
Questions people ask
How much bitcoin does Strategy own?
843,775 BTC as of July 2026, worth roughly $38bn — about 4% of all bitcoin that will ever exist. It has stated a target of 5 to 7% of total supply.
Is buying MSTR the same as buying bitcoin?
No. You own equity in a company holding bitcoin, with no redemption mechanism and no guarantee the share price tracks the holdings. It usually trades at a premium to the bitcoin it owns, and that premium can compress as well as expand.
Why does MSTR trade above its bitcoin holdings?
Because the premium funds the accumulation: issuing shares above the value of the holdings and buying bitcoin adds bitcoin per share, which justifies the premium that made the issuance worthwhile. It also runs in reverse — below that level, issuing equity destroys bitcoin per share.
Is Strategy’s debt a risk?
Yes, and it is the central one. Convertible notes dilute in a rising market and become repayable debt in a falling one, against an asset that has also fallen. The preferred series STRF, STRC, STRK and STRD rank ahead of common stock.
MSTR or a bitcoin ETF?
An ETF gives exposure with no premium, no leverage and a redemption mechanism that holds price to asset. MSTR adds leverage and a premium that can move independently. Choosing MSTR is a bet on those two things, not on bitcoin alone.
What changed
- 27 Sept 2026 — Profile published.